Getting High

Getting high Executive Summary: In 2007, Bacardi India was floundering. come to Mahesh Madhavan. aft(prenominal) successfully transforming the fortunes of Bacardi Thailand, he took on the challenge of repeating the military operation in India. Madhavan quickly revamped the society, hiring new talent, firing underperformers and steering it to a new set of longterm goals. In less than five years, he transformed Bacardi India - its turnover has tripled and it is suppuration 40 per cent annually.  When Mahesh Madhavan was appointive Managing Director of Bacardi India in August 2007, the company was on a downward spiral. Bacardi Superior, a white rum that constituted to the highest pointedness 95 per cent of its spirits portfolio, was losing market portion at the rate of eight per cent annually. And while the industry was increase 18 per cent a year, Bacardi India was lagging behind at 11 per cent. (Retail consultancy Technopak estimated the size of the liquor marke t in India to be $1.64 billion in 2006.) The loss in market share was because of many things, recalls Madhavan. The global parent had cut investments in India amidst 2004 and 2007, and the brands started to decline. Investments were entertained to markets providing a wear out return on capital. perception a decline, about 66 employees quit in those third years. For a company whose headcount was 71 when Madhavan joined, that was massive.

While naturalized acquaintance would call for loyalty rewards, almost of those who remained would face the axe. The group was a mix of different types. Some were very aflame and talented, and some(a) were floaters, who were sticking around si mply because they couldnt get a better job e! lsewhere, says Madhavan. We had to get rid of the deadwood and fritter some fresh energy, ideas and passion. MESSAGE IN A BOTTLE   THE paradox gross sales of Bacardis top brands were declining. Market share was move THE CHALLENGE People in the company lacked the skills needed to pay off performance THE SOLUTION A complete revamp of HR...If you realize to get a full essay, order it on our website: OrderEssay.net

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