Case Studies: Hong Kong Disneyland

S w 907M13 HONG KONG DISNEYLAND Michael N. Young and Donald Liu wrote this case solely to put up material for var. dealion. The authors do non intend to illustrate either im shrinkive or ineffective handling of a managerial situation. The authors whitethorn have disguised certain names and other identifying in mental straination to foster confidentiality. Ivey Management Services prohibits any form of retort, storage or transmittal without its wr itten permission. Reproduction of this material is not covered chthonian authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, fall into place Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; environ (519) 661-3208; fax (519) 661-3882; netmail cases@ivey.uwo.ca. Copyright © 2007, Ivey Management Services interlingual rendition: (A) 2007-08-27 S eptember 12, 2006, marked the one- family anniversary of the opening of Hong Kong Disneyland (HKD). Amid the nag and celebrations, media experts were reflecting on the high points and unhopeful points of HKDs first year of operations, including several controversies that had generated some nix publicity.

At a press conference and interview to discuss the first year of operations, beat Ernest, HKDs executive vice-president, acknowledged that the greening area had learnt a lot from its experiences and that the problems had made it stronger. Ernest also announced that HKD attendance for the year had been well over five million visitors. Still, this figure was oblivious(p) of the 5.6 million visitors that had earlier been ! projected by park officials. Ernest stated that the park was on sound financial footing alone would not release the details.1 He also announced the duty assignment of two non-executive directors; Payson Cha Mou-sing, managing director of HKR International, and Philip subgenus Chen Nan-lok of Cathay Pacific would be joining the board of...If you ask to get a bounteous essay, order it on our website: OrderEssay.net

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