Search Engines

Search Engines

Delft, October 2007

Contents

Introduction2

State of development3

Different stakeholders convolute5
Consumers ( look toers)5
Search railway locomotives5
Website-owners6
Advertisers6
On-line alternatives6
Other alternatives7
Government & NGO’s7

Issues concerning the stakeholders8
Privacy8
Neutrality8
Social effects9

Dynamics in development10
Technological progress10
Technological trajectories10
Regulation11
supporting technologies11

Conclusions12

References13


Introduction

Since the commercial introduction of the cyberspace, the number of people using internet worldwide has grown approximately exponential, as depicted in figure 1. This curbs chances to take care engines. They atomic number 18 developing fast and make for large investments in research to beat their competitors [1, 2]. Nowadays, the market is divide by a few large search engine companies and one of them, Google, is conquering the market rapidly [3].
The power obtained by the large search engines has its consequences. For instance, how neutral are the results the search engines give? And what can they do with the large amount of data they lounge about from searchers? Do they influence social behavior?



What do the developments of the search engine market mean for traditional book stores?
These are questions for governments to consider carefully deciding whether to intervene or not. Moreover, in this rapid changing market it’s important to have how to survive the competition, as a search engine family as well as another competitor offering substitutable products.
In this Socio Technical Map about search engines these questions will be investigated. The state of development of search engines is discussed first. Afterwards, the different stakeholders with their capabilities and views are treated. At last, this is followed by an analysis of the dynamics in the development.


Figure 1: Internet activity worldwide (host count), initiation: G. Livraghi...If you want to get a full essay, order it on our website: Orderessay



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