4.3.3
a) Toyota has a different image and the target stands for something else. They say its the most reliable car in the world. Lexus though they postulate to give it a higher more luxurious steel image which does not mix with the sign values from Toyota.
b) placeing plays an all important(p) role especially in the car sector. It makes the community recall your make and is a good advertisement when plenty see the brand on good looking cars and so on Also the liability factor plays an important role in the car industry. Customers those were happy once with a Toyota are possible to buy a new one because they trust the brand and know what in the product so they get for certain they get no negative surprises.
4.3.4
a) As a commodious family you need a brand name that is recalled by people. The advertisement market would be very hard if not impossible for Coca-Cola to do well if they had no brand name.
b) It perpetually depends on how much value you want to put into your branding. In terms of Coca-Cola and other soft drink producers branding is an important step to get your brand known.
The more success your company has the more money your company is likely to spend on advertisements and branding. The efficient use of branding is more important in my view than just spend too large amounts of money at once.
4.3.5
a) Because it is a basic role of their marketing strategy. When your brand is well known whence more people allow for recognize it in the shop and depending on the image the brand have buy it or not. If your brand is well known, has a good image and good reliability etc. then the people a very likely to buy your product.
b) The brand nameIf you want to get a full essay, order it on our website: Orderessay
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