| Responsiveness
Johnson & Johnson were caught up in a case where their dose Tylenol became laced with cyanide and it killed several people. As such, a widespread panic ensued over the possible contamination of the product. Despite the tragedy, the go with had previous experience of this crisis and as such, it was praised for taking quick and portion run in order to resolve the crisis. This was so no-hit that in 5 months of the crisis occurring they had recovered some 70% of the commercialise share. Further corrective measures went on to see the product but recovering by irresponsible management and leadership attributes. (Zoulas, S. 2011)
| Spokesperson
jam Burke the CEO of Johnson & Johnson led the crisis management team and create the main spokesperson response to all the consumers and stakeholders. His fatal and positive leadership style, in terms of command and control, won the day. He created an immediate and massive recall of the Tylenol product and was seen by all concerned to take quick and decisive action in a controlled and responsible way. The fact that it was the CEO was seen as taking corporate responsibility for the dilemma. The company was seen to move rapidly and avoid any further dangers from spreading.
They were prepared to absorb the short-run costs in order to put public caoutchouc first and this further consolidated the basis of trust with their customers.
| Message
Although Johnson and Johnson were not responsible for tampering with the Tylenol products. They immediate offered clear and curt messages about the drug and recalled more that 31 million bottles of additional strength Tylenol from the drug stores. Analysts reported the firm as losing over $1.24 billion but praised the company for its quick and decisive action in protecting the public from further dangers. The firms shares initially fell by 37% but they quickly rallied owe to the positive and decisive leadership taken by the firm....If you compliments to get a full essay, order it on our website: Orderessay
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