Strategic Marketing Management

[pic] Executive summary: In this one i did my plow on the Rolex Watch Company, as we all go to bed that Rolex Comapny is the leading producer of the luxury Wrist watches. And they are the leading in the field of watch blood. In this report i have mentioned the principles of the strategical planning and proters five forces rule and the spire analysis. And i have apllied all these to my confederacy which Rolex. And how they are implementing the strategies. Secondly, i have mentioned the effective trade options tjhat the Rolex company have when compared to the new(prenominal) watch companies. And thirdly, i have outlined how the globalization changed the business environment and how Rolex company has gained advatage because of the globalization. Finally, i have presented the implications for the changes in the marketing environment. (2) Task 1.a: Out line three come across principles of strategic planning: For any business in order to be successful, pro tantrumable and to attain market share there is a need for the strategic planning. Before going to present the key principles of the strategic planning I just want to countersink what is STRATEGIC PLANNING.

Definition of strategic planning: strategic planning is the process of developing and maintaining a strategic fit between the organizations goals and capabilities and its changing marketing opportunities. In other words, strategic planning is to shape and reshape the companys products and businesses to produce satisfactory profits and also its harvest-tide in business. Secondly, STRATEGIC PLANNING is a management slam which is used for only one purpose which makes an organization to do better job and which makes the members of the organization to work towards the same goals, to quantify and adjust the organizations direction according to the changing environment Strategic planning for any business unit in the first place involves three factors. They are: 1) What... If you want to get a wide of the mark essay, order it on our website: Orderessay

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