Integra Leasing

1. EXECUTIVE SUMMARY ILFC started its commercial operation in Bangladesh in the beginning of 2005 with special focus on leasing and fiscal services. eve though in the beginning the club was perceived to a greater extent as an organization catering to personal finance it is ever-changing its structure of business by trying to a multiproduct financial institution with significant contribution in the corporate sector. The gild contrives on diversifying its services and give better service to its customers. At the same time the company is looking for alternate sources of consultation so that it can cater to a large follow of clients and also reduce its cost of financing. Being just 1 year old ILFC still lacks in credibility and company image and therefore in the current year a lot of focus will be put on building company image. Like all professionally managed, emergence oriented financial institutions, a company tries to find come to the fore where it is and where it wishes to go in the near future. In other words, a Vision is required to attain its corporate goals and objectives. And to turn the ken into reality Business and Marketing Strategies ask to be formulated. A marketing plan consists of the economic, industry and competitor analysis, action plan preparation and development and implementation of activities.

That is why ILFC understands the need for a comprehensive marketing plan, which will allow the organization to locomote 2. CURRENT MARKET SITUATION We possess good instruction roughly our market and also our prized and loyal clients/customers. We will leverage this information to better understand who we serve, their specific needs, and how we can better circulate with them. 2.1 MARKET DESCRIPTION ILFCs market consists of turgid variety of clients starting from big industrialists requiring project financing worth over 10 jillion taka and at the same time small and medium enterprises who need short term loan of about 1 jillion taka. In short we would be correct to... If you want to return a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.