Singapore Airlines Swot Analysis

Introduction capital of capital of Singapore Airlines is without a doubt, one of the leading airlines in the melody industry. However, the fact that there are over a degree centigrade other airlines companies within this region should not be ignored. The basal objective of this study is to identify the strengths, weaknesses, opportunities and threats of Singapore Airlines and come up with recommendations and strategies for the group to further improve their business operation. Company Background The Singapore Airlines Group (thereafter, referred to as SIA) is a homegrown aviation ships company that offers passenger and cargo air transportation, airport terminal dish outs, engineering science services, training of pilots, air charters, and tour wholesaling and related activities. The groups fleets fly to 62 destinations in 35 countries on 6 continents from its primary hub in Singapore. In 2011, SIA is the worlds third-largest airlines by market capitalization with a worth of 14  million US dollars following behind Air China Ltd and local area network and Tam Combined. SIA employed a total of 21,534 staff members at the end of the fiscal year on 31 edge 2011. The parent airline itself employed 13,942 (47.3%), of which there are 2,174 pilots and 6,914 cabin crew.

SIA is ranked second Worlds Best Airlines in the World Airlines Awards 2011 held at the Paris Air Show by Skytrax. Its major competitors are Qatar Airways, Asiana Airlines and Cathay Pacific Airway. Strengths International recognition Singapore Airlines is reputed worldwide for its emphasis on and deliverance of excellent service quality. It is one of the leading airlines in the aviation industry and umpteen other airlines strive to be as good as them. One of the main elements that make SIA so recognized is its really own Singapore girl. They have become a image of world-class experience and portray the Asian values of compassion, affection, unselfishness and gracefulness. The Singapore girls have become a differentiating factor of SIA. The skilled... If you compulsion to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.