Market to Win Simulation

1. Terms of reference This selling object for Greenworld play 2 aims to epitome and analyse the market strategy in the simulation Game 2. Also, an evaluation of the previous strategic decisions as well as the SWOT of our company should be given. Based on this, recommendations for the adjoining 4 years (8 finiss) of the marketing strategy will be presented. 2. Executive Summary This report provides an analysis of the competitive environment of the UK supermarket sphere of influence as represented in simulation game 2. The accusive of this report is to prepare a strategic marketing plan for Greenworld Supermarket. The marketing plan for Greenworld would be developed according to the marketing strategy process proposed by Hooley et al (2004). 3. Business Purpose To adduce consumers best value in health and heady provender products and establish our company as a market attraction in the fresh provender product category. 4. External market Audit MACROENVIRONMENT (PESTEL): Political: There is no obvious sign for the governmental and legal forces which may affect the business. There is 2.5% increase on purchase tax. UK government published Healthy Lives, Healthy commonwealth White Paper. The document points out the government and food industry will try to solve the obesity difficulty together.

Economic: For the past 3 periods there has been a poise rise in the market growth rate (%) for the fresh foods, kitchen cupboard, and drinks segment, although this is not reflected in the frozen foods segment. This is an indication of increase consumer disbursal as frozen foods are seen to be a cheaper backlog to fresh foods. Social: Social cultural factors are reflected in the Value propositions expected performance (Key supremacy factors), it shows consumers who were less price conscious until the recession started in period 4. It is expected that the resurgent economy would lead to consumers regaining this option for value added products with less emphasis on pricing. 1. Baby and... If you neediness to get a full essay, order it on our website: Orderessay

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