Leadership Research Paper

Leadership Research Paper As television networks struggle to keep relevant in the ecommerce society of the 21st century, Nancy Tellum president of CBS paramount Network Television has offered a b senior approach to the challenge. Tellum is movement up the companys new approach into expanding its content into rising platforms. Tellum is overseeing new development and production of original content for CBS.com. She is in addition moving CBS into the tuner atomic number 18na demonstrating relationship building and model with key partners by securing agreements with Ampd mobile and Verizon wireless V-Cast as well as developing the companys broadband stemma innertube as demonstrated in the XtendSport simulation (CBS, 2006). Other networks are following suit along similar lines. CNN has created a subscription usefulness called Pipeline bringing their cable TV products into the broadband and wireless arenas. This strategy has the added bonus of reaching new and younger demographics hopefully winning over a new generation of viewing audience (AP, 2006). According to Tellem this vision gives CBS the creativity to experiment with various care models and see which ones consumers gravitate towards (AP, 2006). The move to online video on lease websites is growing as traditional networks fight to expect relevant.

The evidence of websites such as iTunes may find themselves in barbarous competition with websites offering free streaming like CBSs intertube. iTunes may become less attractive to online consumers who can get the kindred content elsewhere for free. It would seem the name of the game is commercialize share the more hits to the websites the more beneficial to the parent company. scarce time testament tell which business model will resonate with the general public. CBS believes that the free streaming model is erupt than the pay download model. Although CBS is more that 60 years old and has been well established in the network television persistence it must continue to evolve in order to remain relevant. CBS... If you want to get a full essay, order it on our website: Orderessay

If you want to get a full essay, wisit our page: write my essay .