Formidable Distribution Network

Formidable distribution network It also has multi- scrape outlets human bodyd Time Zone,service pennyres and trader outlets Globally Titan has a presence in over thirty countries through its grocery storeing subsidiaries. The majority stake in the company is held by the promoters, with TIDCO having 28 per cent of the shares and Tata Group companies owning 25 per cent of the shares. Public holding in the company is some 28 per cent.The rest of the stake is held by foreign institutions, non-resident Indians, reciprocal funds and other institutions. The crack Titan is positioned in the place and upper segment and has a range of sub brands want Edge, Fastrack, Nebula, Raga, Steel, Regalia, Bandhan and Flip.The jewellery business sell under the brand name Tanishq has a share of slightly over 50 per cent in the total revenues of the company while watches have nigh 45%.The balance is accounted for by the new businesses viz. clearcutness Engineering, Accessories & Licensed Products. In jewellery, gemstudded jewellery, which has higher margins as compared to plainly gold jewellery, has seen its share rise steadily to 30 per cent. of precision engineering products, mainly in automotive and aerospace.Watches under the attest of designer wear brand Tommy Hilfiger have also been launched.

In the international merchandises Titan has also introduced a perfume under the brand name Evolve. Effective management of innovation involves creatively managing the help of creative destruction. For a product like a watch, capturing market share requires the careful enmeshing of brand reputation and innovation. Positioning itself uniquely through a comprehensive visioning exercise, Titan became a market leader. Titan Industries became the most admired brand in selling watches in forty countries. It is a leader in linear watches, designer clocks and branded jewelry. This paper analyzes the experience of interweaving brand reputation, organizational and technological innovation. If you want to get a unspoiled essay, order it on our website: Orderessay

If you want to get a full essay, wisit our page: write my essay .