Energy Drinks

GlaxoSmithkline We have a challenging and inspiring mission: to better the quality of human life by enabling commonwealth to do more, feel better and live longer. This mission gives us the purpose to develop innovative medicines and products that help millions of people slightly the world.Glaxo Smith Kline is actually a single-product single-brand company. They acquired Viva and Maltova brands from Jagatjit Industries to become the exactly company in the white beverage segment. According to retail audit unit ORG Marg, GSK with four brands in the category has a 75 percent volume food market share (Press rely of India). The company enjoys market leadership in 90,000 Tonnes Indian malted milk food market. General info about health boozings The Indian malt based health drinks market was estimated at Rs 2,000 Crs for the year 2009 with an average annual growth rate of 20-25 percent. The Indian malted health drinks segment has seen fierce competition amongst its market participants in the recent past. Manufacturers have revamped their portfolios and emerged with newer and better functional variants for wisdom and weight management. The market is segmented in two clean-cut tiers of competition with leading multinationals such as Cadbury and medium-sized players such as Nestle, Heinz, etc.

Apart from these multinationals, a few domestic health drink players are present as well, AMUL and Hindustan Unilever Ltd (HUL) being the significant ones. competitory structure Category of product malted health drinks Number of competitors 6 tiers of competitorsTier 1- Large FMGC multinationals Tier 2- Domestic FMGC companies GlaxoSmithKline (Horlicks, Boost, Maltova)| 69%| Heinz (Complan)| 13.8%| Cadbury (Bournvita)| 12.9%| Nestle (Milo)| 3.4%| duty problem * Lack of product differentiation in terms of part usage also limits market growth * companies are increasingly using up on R&D and product education and are... If you want to get a full essay, order it on our website: Orderessay

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