Internal Marketing Strategies

vacate\nThe study principally looked at the impact of midland merchandising on service bringing within the banking industry with limited emphasis on Barclays fix Ghana limited. Other detail objectives included: To find come forth how interior market batch positively impact on employee commitment towards the organization and its nodes, to catch the benefit of practicing internal merchandising to Barclays bank, to determine the impact of internal marketing practices on guest satisfaction and to analyze shipway in which internal marketing can improve an organizations boilersuit productivity.\nA Sample of forty respondents were utilize for the purpose of this study, 20 of which were for employees and 20 for customers of the bank. An interview seance was conducted for some selected managers. The study is principally qualitative and as such, a non probability sampling technique (convenience sampling) was apply to select respondents for this research. A combination of sel f administered and manifestation to plaque contact was used to solicit for the primary data. The questionnaires were the major(ip) data collection source, with face to face contact used to augment explanations and additional information. Managers and provide of the bank were interviewed while questionnaires were distributed to customers of the bank. entropy was then extracted from the respondents and analyzed exploitation the Statistical Program kind Sciences (SPSS) Software which includes tables, frequencies, charts and histograms.\nThe findings revealed that employees needed to be motivated so as to deliver exceptional customer service. Again it was revealed that for the organization to requite customers needs and wants, employees must ensure the banks internal policies laying a lot emphasis on internal marketing strategies in the saving of satisfactory services. The study concludes that convenient employees will lead to satisfied customers and quality service delivery . The researcher also recommends th... If you want to deliver a full essay, auberge it on our website:

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