Wednesday, October 23, 2013

marketing case study about chestnut ridge country club,recommendations

Chestnut ridge landed estate rescripthouse has a opulent theme as an outstanding country conjunction in the Elma Tencapeee playing field in too more divergent aspects. The fellowship is lining a decline in the suppose of membership applicants relational to the competing clubs in the same atomic fig 18a. A canvass that done by the researchers on the members of the clubs of the same area shows many weakness in the chestnut ridge country club which may parkway the declination such as the management, food for thought prices, the quality of lawn tennis courts, as I will contrive later. Trying to clench or increase the number of applicants just about marketing and managerial steps need to be taken, like commercial steps, shift in the membership policies, run most promotions, etc. Chestnut ridge country club are facing a declination in the number of applicants compared to its three competitors in the same area, the board of directors leased an independent researchers stress to arise out the weakness and the reason out for that declination, the researchers did a survey on the members of all of the neighbor clubs trying to watch out how is the chestnut ridge country club are compared to the other clubs in the same area hopping to find the weakness.
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The import of survey presents some weakness and strong ness of the chestnut ridge country club which Im using to explain the space of the club. Chestnut ridge country club are visit in the Elma Tennessee area, it is the highest rated country club in the composite ratings crosswise all member. The chestnut ridge country club was rated opening by all the members in the club landscape. Not many clubs exist within the same area becau! se usually the number of subscribers is limited and its not easy to build new club with in a close area unless... If you want to pitch a full essay, order it on our website: OrderEssay.net

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