Nokia - This assingment called for a review and summary of Nokia's mission statement, along with research to answer some questons, (included in text), and a market product grid, (also included).

Nokia. The Nokia Corporation is a mobile communications company to array with offering voice-centric mobile teleph sensations, enhanced communicators, entertainment and gaming devices and media and imagination tele echos. Recently Nokia reorganized its structure and now also includes four business groups as well. They are Mobile Phones, Multimedia, Networks and Enterprise Solutions. At the centerfield of Nokias most recent successes is its mobile communications department that had 35% of the overall market per centum of mobile phone gross sales in 2001. Comparatively Motorola and Sony Ericsson, the second and third market destiny leaders, each had less than 20% of the market share in 2001. Though with the ever increasing advances in technology, and other companies much(prenominal) as Samsung, Sony (with the buyout of Ericsson), and others steriliseting into the mobile market Nokia may fuddle more competition waiting around the corner quite an than in the rearvie w mirror than they are expecting. Nokias phones have been well received in the market for sometime now, dating back to the 1980s and their (1G) phones. outright in the 21st century we are looking at the phylogeny of (3G) phones that are looking to combine as many another(prenominal) items of peoples unremarkable lives (radio listening, MP3 media/video media playing, camera capabilities, PDA functions, etc) all into one fair sized, and still agencyable device. Target markets have been broken up into six segments each with their own definition based on what Nokia sees these groups requiring in their cell phone.

They include basic (people who need an at large(p) to use mobile phone f or contacting others), Expression (people wh! o indispensableness to switch off their phone to their liking), Classic (people who want traditional phone and electronic network browsing functions), Fashion (people whos phone is a fashion attendant as well as a phone - kindhearted of me), Premium (people who want all the technological features they can... quite interesting from ain perspective. As Casaudom99 said no focussing on what you want to write about summaries things. By the way, I have the like one as yours,I like it in any case:) If you want to get a full essay, order it on our website: OrderEssay.net

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