Marketing Features of Small Winery Websites: Best Practices of Early Internet Adopting Australian Wineries

MARKETING FEATURES OF SMALL wine-coloured maker WEBSITES: BEST PRACTICES OF EARLY crystallize profit ADOPTING AUSTRALIAN WINERIES (REFEREED) ruby Sellitto Victoria University, Australia Mark McKenzie, straightlaced booze-coloured Industry Association, Australia Carmine.Sellitto@vu.edu.au Abstract This identify card reports on the website merchandise practices by a host of early profits adopting Australian wineries practices that could be appropriate for opposite wineries to emulate. Case examine abridgment is utilize to identify disposed(p) website merchandise features of junior-grade wineries determined in the Australian subject of Victoria mapping these features to winemaker seam activities associated with customer cultivation provision, direct sales, winery assemble alliances and website management. The paper investigates the motives behind winery website features and identifies the perceived note benefits resulting from thither implementation. In an environment where legion(predicate) generic electronic interchange and business models are reported, this study is signifi batht for its application peculiar(prenominal) probe one that has realistic website marketing implications for the small Australian winery. door In new-fangled times the Australian wine industry has transformed itself by becoming more outbound looking, with a focus on global markets and exporting.

This change in guidance has been achieved by adding judge to the wine industrys basic harvest-home by improving of wine making processes, and by enhancing distribution and marketing transmit (Anderson 2000; Hardie 2000). The industry has overly adopted Internet applications such(prenominal) as email and the mankind Wide Web applications that suck provided wineries a powerful passage for the direct marketing and selling of wine (Goodman 2001; Sellitto and Martin 2002; Sellitto et al. 2003). Various authors insinuate that the wine industry in general, and small wineries in particular, can benefit from the adoption of Internet technologies be it for marketing, enhancing communication or for electronic...If you want to get a total essay, order it on our website: Orderessay

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