industrial societies from Chapter 8 to the hold from proquest. Is the information
in the name another example of colonialism? why or Why not?
No, the information in the article is not an example of
colonialism as the multinational corporations are not looking to exploit the
concourse but to find a way to target this consumer group and success adequatey serve
their needs. I cast it as a win-win scenario for sellers and buyers. Leadership
at McCann is spending $2million doing research by studying 100 families that
make less than $500 per calendar month and care for at least two children. The workers
will catch these families for one or two weeks and target six countries like
Columbia, long pepper and Mexico. They will focus on language use, values,
nutritional needs, educational needs, cultural references, as sound as symbols
and images that can declare their advertising campaigns to this demographic.
This type of research is a very constructive step to better serve the needs of this
consumer group in a supply and demand marketplace.
Identify two effectiveness positives and two negatives count marketing to the unequal
has on people and their economies.
Positives
The article; brings up a cement company named Cemex in Mexico that introduced a “ pay as you go” system for buying make supplies that worked well to help; improve housing in poor sections of the country.
To overcome the; problem of illiteracy, Unilever marketed a soap called Ala to the poor; people living in Brazil’s northeast, which sold well due to its simple; three letter name. Therefore, working slightly a language barrier is key to; successful direct marketing to the poor.
Some companies; have revamped their distribution system or tweaked their products to be; more affordable and appealing to low income consumers.
Negatives:
communicating ;with low-income groups is a big mystery...If you want to get a full essay, order it on our website: Orderessay
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