EBay continually evaluates slipway to mend the buying and selling experience and has made adjustments to the feedback system over the years to meet the changing needs of the marketplace. For example, eBay introduced diminutive Seller Ratings, through which buyers evaluate sellers on various item performance dimensions such as whether their item was described accurately. EBay as well tests feedback elements before they go live on the site to figure buyer and seller sentiment and larger effects on the community. Despite recent tests and other changes, the unsounded nature of the feedback system - based on a positive, neutral or interdict ratings and including feedback comments - has remained relatively untouched.
In eBays continuing goal to encourage buyers to in effect evaluate seller performance and for sellers to understand how to improve their selling practices, in 2008 eBay decided to take a fresh-cut look at feedback methods and explore changes that would potentially warrant fundamental deviations from current practices. The primary goals behind the changes would remain the same: to fall out to allow buyers to effectively evaluate seller performance and for sellers to effectively understand how to improve their selling practices.
The Study
Based on foundational research conducted earlier, a storyboard was created to represent the journey of an eBay buyer and an eBay seller under specific use cases for a newly-proposed feedback system. The concept storyboard resembled a typical comic book but with interactivity made executable with Flash. With this storyboard, buyers and sellers would be able to get a primer on how the new system would address...If you want to get a amply essay, order it on our website: Orderessay
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