Topshop

Sample

TopShop being a symbol of spicy street mold at low prices, we have decided to base our prat market on young and middle-aged men and women. We impart focus more than on individuals with unmatched styles with a heating for fashion, but we allow also take into consideration plurality with a more determinate hear due to the good variety of styles available at TopShop.

The two distinctive branches at TopShop: TopMan for men and TopShop for women, allow us to target a wider send of the market.
TopShop being composed of street chic, punk rock and classic allows us to target females from 14 to 40, typically finishing last school, in college or even starting a impudently career with a distinctive look. A maternity derivation has also been started to interest future mothers who don’t inadequacy to lose the uniqueness of their style throughout their pregnancy.
We would like to charge our target market research more towards the women that are cutting-edge with style, like to read fashion magazines, and shop often to hold back up with the latest trends. We know that these will be our more profitable customers.

Our male customers will find at TopMan, stylish and classic British dandy driven styles. Perfect for the unique style shopper, or the more classic look wear.



For this category, we image to target men from the ages of 15 to 35, also finishing high school, in college or starting a new career.
These 2 categories of target sample are most likely to be from the middle class, which enjoy buying quality clothes for little expensive.

For the sample size, we have decided to use the advice of 1000 participants. This will help us get a better look on how people perceive the kind of store TopShop represents and to convert ourselves that entering the French market is a strategic shine for the company.
Among this 1000 participant sample, we will target 70% of women (700 women) and 30% men (300 men). We have based this ratio on TopShop’s main competitors in France rather than the TopShop...If you want to get a full essay, order it on our website: Orderessay



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