Question 5: If Starbucks invest to Vietnam, which methods of approach Starbucks should use? why?
According to Starbuck website this is the way they would use
We appreciate your interest in exploring work opportunities with Starbucks burnt umber Company Although we are aware of the potential of your market, Starbucks cocoa Company is presently concentrating development efforts in several opposite countries around the world.
As we look for potential joint-venture partners and licensees, we use the sideline criteria to assess their strengths:
Compatible values, philosophy & group acculturation
Store figure & construction expertise
Access to desirable accepted estate
Public transaction let & market contacts
Detailed knowledge of local culture & consumer
Knowledge of local business practices
Supply chain watchfulness expertise
feed & beverage expertise
Key functional areas of experience (accounting, tax, legal, store design, operations, etc.
)
Commitment to learning at all levels of the organization
financial resources
Information & communication technology
Multi-unit, branded retail or Food & beverage experience
Merchandising success
Established human resource policies
If you consider your group would be a good match for Starbucks Coffee Company, please take a moment to fill issue the following form.
Once received, we will add your cultivation to our data files. When Starbucks Coffee Company is ready to expand into a market, the information collected may help us in our filling process for potential partners. At that time, we will notify you if we esteem to further explore the possibilities of a future relationship.
Please telephone circuit that our development plans in your country may not be immediate.
But for Vietnam they have to consider more factors. They should use join-venture entry for the following reason:
Starbucks may contact a real estates company in Vietnam to find good location (Starbucks...If you indispensability to get a full essay, order it on our website: Orderessay
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