Strengths:
Loyal Customer Base
Netflix built their business nigh understanding and meeting their guests needs even come in before the customer realized the need. They have done this by exploiting the weakness of the competition. These weaknesses included: late fees, DVD shortage, and having to wait for a movie to download rather than stream instantly. Netflix built their customer loyalty around taking the competitors weakness and making it their bearing through strong marketing campaigns, partnerships, outstanding service and an dirty money gentle website.
Expertise and Experience in e-commerce
Movies in e-commerce atomic number 18 Netflixs business. No competitor knows the marketplace better than Netflix. The follow has expertise in: e-commerce, technological intimacy, and in providing unvaryingly serious customer service. In addition, they have an experienced and capable workforce, dexterous employees in the technological and customer service fields, cutting-edge knowledge and intellectual capital, and proven managerial including Hastings who has been with the company since its inception.
boilersuit Customer Service and Convenience
Nationwide state-of-the-art distribution centers stop for unparalleled delivery service to customers.
Netflix also has an award winning user-friendly website that allows for easy navigation for either DVD lettings or live streaming. The site includes CineMatch which implements an algorithm that can predict with consistent accuracy what movies someone would prefer given their previous rental history, planned future rentals, and ratings of movies theyve seen in the past. The company also reaches out to customers for quick surveys to enquire how the system is running from the customers view.
Existing Partnerships
Netflix has partnerships in place to deliver their electrical capacity. Netflix also has partnerships in place for content with: MGM, Paramount, Disney, Lionsgate, Miramax Studios, Revolution Studios, NBC,...If you want to get a full essay, cabaret it on our website: Orderessay
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