Four Ps

Price
Pricing is the only one of the four P’s that creates a turnover for McDonalds.
The rest of the four P’s are a cost for them.
It costs to provoke and design a crossway, it costs to distribute a produce and it cost to promote it.
The damage must support these early(a) three P’s.
The Type of customers who visit McDonalds and their perception of grade must be taken into account to determine the price charged.
People draw their on mental picture of what a product is worth.
An important thing get hold ofed by customers when viewing two identical products, is that they will usually choose the cheaper one.
But a side effect of using low pricing as a marketing tool is that the customer may shade that the quality of the product is being compensated.
So it is important when decision making on the price to be aware of the brand and its integrity.
another(prenominal) factor to think about when lowering prices is that other competitors copulate prices which results in no extra demand.
This means that the margin of increase has reduced without increasing sales.




The main thing to take into devotion for McDonald’s price strategy was to attract the middle physique and the lower class
Other Factors McDonalds might take into limit when pricing their products are:
Age The age of the customer should be taken into account.
If the customers are generally children then they are less(prenominal) likely to have as much money as adults.
Class The Type of class of people who buy at there restaurants should be taken into account.
McDonalds usually have customers who are middle to lower class.
Place Place
Customers will consider how easy it is to obtain the product once the decision to grease ones palms has been made.
Long distances or inconvenient locations can put customers score and result in them selecting a more expensive product which is available now and at their convenience.
McDonalds should consider the customer’s...If you compulsion to get a full essay, order it on our website: Orderessay



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