Environmental Friendly Car Advertisement

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Environmental friendly car advertisement



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MIB 2004-2005



Business Plan

Lecturer: Mr pot Wetherell



Environmental friendly car advertisement




Johara Abdelmoumen
Tradian Almasanu
Clemence Ballageas
Hendrik Brune
Mario Cifarelli
Jesper Svensson


1Executive abridgment5
2Marketing plan6
2.1Vision6
2.2 tutelage6
2.3 determine6
2.4Marketing research6
2.5Market overview8
2.5.1SWOT ANALYSIS8
2.5.2 cast ANALYSIS9
2.5.3PORTERS 5 FORCES10
2.6Competition depth psychology12
2.6.1Conclusion13
2.7Strategy14
2.7.1Marketing strategy14
2.7.2Differentiation and posture14
2.7.3The logo14
2.7.4The slogan15
2.8The Product Life Cycle16
2.9 incorruptible based marketing16
2.10Brand Building17
2.114 P´s18
2.11.1Product18
2.11.2Price21
2.11.3Place22
2.11.4Promotion23
3Operations and Logistics Plan30
3.1Identifying environmental factors30
3.2Identifying internal factors31
3.3Establishing processes and operations32
3.3.1The input signal32
3.3.2The trans hitation process32
3.3.3The output33
3.



4Defining necessary veridical resources33
3.5Defining necessary human resources34
3.6Defining In-plant distribution35
3.7Establishing well-nigh appropriative physical infrastructure / Establishing most adequate perspective35
3.8Determining installments36
3.9Defining capacity / stocks37
3.10Defining stocks37
3.11Defining investments37
3.12 programing and evaluating implementation38
4Organization and Human Resources Plan41
4.1The Mission44
5Financial Plan46
5.1Balance Sheet47
5.1.1 mention on the balance sheet48
5.2Cash Flow avowal49
5.2.1Comment on the cash flow statement50
5.3gross revenue Per Month50
5.4Ratios for 2006-201051
6Legal requirements53
6.1Decision for the suitable form of society53
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