The globalisation is one of the most significant economic developments in the last and actual century. To stay competitive in the general race for new customers, it is important for global companies to enter appear markets and take advantage of new opportunities. Russia is one of the BRIC countries which are develop rapidly and are the most attractive investment targets in the world. Russia already is the tenth-largest econ-omy in the world due to its enormous pictorial resources such as oil and natural gas. Higher interior(prenominal) consumption and owing(p)er political stability in the twenty-first century brought Russia a nine year long substantiative growth of the gross domestic product until 2008. Due to the relative low debt compared to the GDP and a stabilisation fund Russia recovered very close from the financial crisis. The population of 140 million people and the troubled growing middle class in Rus-sia create great market opportunities, especially in the East part of Russia with the largest cities capital of the Russian Federation and Saint Petersburg. There are many rea-sons why German companies ready to look for new ways to improve their ancestry operations concerning costs and increasing sales. Reasons for moving away from Germany are in general high costs then in Russia, e.g.
high taxation, high labour costs, shorter weekly working hours as well as high energy costs.
The purpose of this makeup is to analyse the opportunities which the Rus-sian economy can offer to German companies and to experience the ap-proach of German company in Russia. Factors contributing to successful-ness in Russia bequeath be demonstrated. Firstly, a general overview of the Russian market allow for be given to point out the importance of this market for global companies. Especially the focus will be on the automobile and the logistics market. Afterwards it will be described which challenges have to be taken into consideration and which cost advantages arise by entering the Russian market. In the third chapter Volkswagen as a negative and DB...If you want to get a full essay, rate it on our website: Orderessay
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