Buyer Behavior Interview

Todd, a 32 year old, married father of 3 recently purchased a computer for $995.00. Hes been looking around for quite an a while because his old computer was Acting up and finally came to a point where he was able to overcharge the trigger so he says. He had a bigger than average commission check for the month, and figured he ought to bring in the purchase now just in case his bordering one dies and he doesnt have the resources available to buy a new on on short notice.
Early in the process of looking for a computer he did a lot of research such as interviewing friends. Shopping online and compare prices, and reading reviews. There was a lot of conflicting tuition that he found, so he ultimately relied on the advice of a close friend who suggested that he buy a Dell. This is a normative choice tactic - direct influence. When it came time to buy, he had some reservations about acquire from Dell because he knew that thither were definitely much better deals out there, but because he felt time-constrained and requireed a reliable computer, he unyielding to go with a brand that he trusted. (Brand personality trait)
though I had made the assumption early on that buying a $1000.



computer would be a high-effort decision qualification process, it actually turned out to be a junto of many different heuristics when it came to spending the money.
When he picked out what modeling he wanted, he told me that he chose the middle option because it did everything that he needed it to do. When asking him why, or even what it is that he expected it to do, he was unable to answer. He admitted that he in all likelihood just assumed that the low-priced one would be a piece of junk and that the higher priced computer was probably nicer than he needed. Therefore settling on the middle or in force(p) option.
As he went through the purchase process, Dell unfastened him to many different choices - whether to upgrade a sound card, or increase the amount of memory that this computer had. All of the choices...If you want to get a full essay, order it on our website: Orderessay



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