Thursday, February 14, 2013

Axe Project Marketing Plan

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GLOW THE DEODRANT FOR YOU

Made by Diala rassas

Subject: intro to Marketing

teacher: Miss Nahed

Glow is a unisex brand

Glow is a patch deodourant that you stick under your arm bodily cavity its made out of natural materials all thorough it has little holes for the skin to breath it lasts 24 hours 100% testimonial and very easy to use and you cant point feel it is there
Glow is what every woman, man needs the great unwashed with excessive sweating will find this to be the apotheosis solution for their problem, knowing they can go out freely wit out having to worry...

LAUNCHING OF THE BRAND
Glow will firstborn be laucnhed in Lebanon, it will be local for roughly time until it becaomes well known it will then commencement ceremony to be distirbuted and sold internationaly,

INTERNAL PRESENCE
Glow brand products are consistently targeted to 18-45 year old males and females.
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OBJECTIVES
What we are aiming for is to spread in all markets in Lebanon and compete with the top selling deodorant products out there in a small check of time
As the market matures, Glow must then talk new market opportunities- ethnic multi-cultural markets located throughout the world--where it can
give incremental sales.

GLOW PRODUCT EXTENSION
The product will leap out as a patch deodorant, but in the future tense when the sales of Glow patch succeed, we will then blow ones stack and start with some other Glow products such as, shampoos, shower gels and other products, all organic and environment friendly.

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