7 Eleven

Introduction:

7-Eleven is an international chain of convenience put ins, which operates under(a) Seven-Eleven lacquer Co. Ltd and owned by Seven & I Holdings Co. of japan. chiefly it operates as a franchise and now is the worlds largest operator, franchiser and licensor of convenience stores, with more(prenominal) than 39,000 outlets. 7-Eleven that outsells McDonalds in fast food and also pull in the bite 2 positions in paperback sales and number 1 in ladies stockings and batteries sales. SEJ has revolutionized and dominated the industry with its expertise in POS data, logistics and merchandising. In Japan, Seven-Eleven operates or franchises approximately 6,900 Seven-Eleven stores with most of the stores located in North America. SEJ was established in November 1973 under licensing agreement among Ito-Yokado Co. Ltd. one of the Japans tip supermarket chain, and The Southland Corporation that operates Seven-Eleven in United States. SEJ has well-kept the top position in convenience stores in Japan for twenty years under the strong heed of Mr. Suzuki, chairperson and CEO of SEJ. In 1997, SEJs total sales were ¥1,609 billion with lay net profits of ¥55.3.it also had the highest average sales per store per day among the three leading convenience store durance SEJ, Daiei Convenience Systems and Family-Mart.



SEJs commanding market position and outstanding surgical procedure has been largely due to its pioneering innovation in rationalizing Japans convenience sell industry. The convenience store concept is brought to Japan by Southland Corporation, which provides SEJ with the indispensable know-how to get started. However, SEJs innovation in supply chain management soon placed it far ahead of Southland in some(prenominal) profitability and business process technology.

1.Discuss how SEJ successfully manage its public presentation globally.

Seven Eleven Japan was established in November 1973 under an area licensing agreement between Ito-Yokado Co., Ltd., Japans leading supermarket...If you want to get a full essay, order it on our website: Orderessay



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