Marketing

br MARKETING (2006 ( MARKETING ( Page 1Ans1 . MNC s (Multinational companies ) uniform Loreal social function various communication techniques to influence relationship with its intermediaries so as to maintain good relations and coordination for proper and timely touch and supply of goods into the market There are many ways in which Loreal might use communication techniques to influence relationships with intermediaries . ensnare of tender products and increase in demand of consumer goods of a follow overly affects the intermediaries by increase in demand of their manufacturer goodsAdvertising is on of the roughly important aspects of communication in which is the most ideal way to convey to customers the launching of a modernistic product and services . Advertising is the most important speciality through which the product reaches the consumers and acts as a primary reference book of information for customers . Companies are spending huge amounts in advertising their products and finding out new and innovative ideas to attract customers . In case of Loreal which spends huge amount in advertising of its products , indirectly influences the intermediary companies as the increase in demand for loreal products leads to more(prenominal) than than s coming from Loreal company to the intermediaries resulting in income and profit generation . Thus Loreal and intermediaries become more interdependent and sharing of commonplace goals induces positive relationship between them Sharing of information regarding new and advanced technologies would help the intermediary companies to device a more cost effective way of production increasing its might and produce more goods in less time therefrom helping Loreal . Technological information is gathered through look into and Development (R D ) plane section and also through able opinions . Loreal is dependent on its intermediaries for packaging of its products and also chemical factories for in the raw materials and converts them to finished products (2004 Loreal can build trust among its intermediaries by signing long term contracts with them like retail outlets and gain more information from them relating to consumer attitude which will help in look into study .

These retail outlets will also act as an intermediary for gathering customer feedbacks about the product and also opinions through surveys (2004A long term relationship with intermediaries can be achieved through good relationships with consumers . This can only be achieved by providing high quality products at reasonable prices and aim at maximum customer satisfaction . Moreover sharing of sugar and maintaining transparency would improve relations with intermediaries The public relations department of Loreal should be transparent and entertain questions and queries of intermediaries so as to lift relationship with them (2003 Today outsourcing of various activities to gather information by the companies has proved to be cost effective and time rescuer . Hence many companies outsource a part of their activities like advertising distribution , customer service or gathering of information to other companies specifically for the purpose . This has led to the asylum of more intermediary relationships . Mostly outsourcing is done to companies in underdeveloped countries as they are cheaper and helps the company to reduce its costs . withal Loreal...If you want to get a full essay, order it on our website: Orderessay

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