Tata Nano in Usa

7/5/2011 | Tata Motors| TATA NANO in usa| Executive Summary This due-diligence reputation concludes our findings regarding the feasibility of implementing the Tata Nano, the worlds cheapest car, for expansion into the U.S. market. Taking into regard the general environmental analysis, we have concluded that increasing petroleum prices and a stagnant economy have coupled to join on opportunities of market demand for vehicles that ar; inexpensive, fuel-efficient and compact with very raw material features. The Buy American Act and other U.S. Governmental policies and regulations are such that; emissions and safety standards represent a threat to the viability of manufacturing the Tata Nano in the U.S. without major re-engineering processes in order to make them compliant. These improvements and higher U.S. moil costs could potentially increase the price tag of the Nano to $8,000 USD. match to Michael Porters Industry Analysis, the Automotive Industry in the U.S. is fairly attractive due to the low threat of spic-and-span entrants, low suppliers power and the low threat of substitutes. In deform this industry may be fertile for Tata to expand their operations.

The inseparable resources and capabilities of Tata have been analyzed, and it is determined that their core competencies include operational capability and effective design and innovation (fuel and cost efficient). From the Competitor and agonistic Analysis we are able to conclude that the Hyundai Accent and Nissan Versa undercoat models are Tata Nanos potentially biggest rivals. Moreover, it is plausible to suggest that the Tata Nano would solitary(prenominal) have a temporary competitive advantage in the U.S. In comparing three potential strategy alternatives to circulate the U.S. market choosing from; Joint Venture, Merger and Acquisition, Greenfield, or to merely carry the Status Quo, we have identified that the acquisition strategy is nearly suitable as well as financially feasible. To conclude, we highly... If you necessity to get a full essay, order it on our website: Orderessay

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