Report on Direct Line

Contents Page Introduction3 Executive Summary4 Factors explaining the success of send off Line5 Market sh ares and Level of Sales in the policy Sector7 Pest Analysis:10 SWOT Analysis for prepare Line13 Conclusion:16 Bibliography17 Appendices.......................................................................................................?........18 Introduction As analysts of Coopers and Lybrand we harbor been asked to analyse the monetary Services Industry. We have been asked to analyse and research the insurance policy arena focusing on the Direct Line PLC as an fount of one of the leading players in this particular sector. In this deal we aim to: ? arrive at the factors that explain the success of Direct Line. ?Establish market shares and level of shares ?Main external factors that make an restore on the damages sector. ?SWOT analysis of Direct Line. Insurance companies have had a quite a tough judgment of conviction across most sectors in the recent past, although the performance of the internal motor and property insurance sectors has improved over the hold water few years as claims rates have settled and premiums have gradually increased.

However, price competition in genuine areas is now threatening to create a softening in the market and will mean worsening operating ratios. The everyday insurance industry has also faced a radical set of challenges from January 2005 onwards with the Financial Services Authority (FSA) victorious over the regulation of the market. This means that there will be new rules and regulations that they are not used to and will have to adjust to the new authority. All companies and broker operations are now obliged to register with the FSA. The arrival of General Insurance Day was predicted to strengthen the bond among brokers but this has not in reality been the case so far. Insurers have been concerned about the salary increase cost of compliance, although the changeover to the FSA has been fairly faultless to date. Executive... If you want to belong a full essay, order it on our website: Orderessay

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