Pros and Cons of Sales Force Automation

SALES FORCE AUTOMATION PROS AND CONS Table of ContentsPage 1 short-change3 2Introduction4 3Integration of teaching5 4gross revenue crash Automation6 5Advantages of SFA7 6Shortcomings of SFA10 7Conclusion10 8Bibliography11 1Abstract Customer satisfaction is upmost on the minds of all companies and for this they choose the use of Sales Force Automation. The system, its uses, advantages and disadvantages have been discussed in this paper and the conclusion is that when used on with Integration of all data within the Enterprise, it will thence serve its purpose. It will gain ground enhance the capabilities of some(prenominal) the Sales and Marketing departments and will also result in break out co-ordination of all activities in the company. The wholly daunting aspect is its slaying which will be successful only if there is unskilled commitment from top management. 2Introduction In modern logical argument Organization it is well understood that customer satisfaction guarantees the health of a company. This can be achieved only by sentience of customer needs and being able to fulfil them both within time and the acceptable price and quality parameters.

The great question is how to be able to obtain this awargonness and further how to make the sales impel or the marketing citizenry understand the vital role this plays in the ultimate murder of the company. The firs exercise to apply the control approaches to the sales force was make by Anderson and Oliver (1987). A few tests of the performance of the sales force control system was conducted by Challagala et al (1996). Cravens et al (1993), Oliver and Anderson (1994 & 1995). It is only recently that this has taken shape as SFA. It is fortunate that Information Technology is here to assist businesses across board with a multitude of solutions that can help them to tackle this issue. There are many Sales Force Automation Systems that are found on Information... If you want to get a full essay, put together it on our website: Orderessay

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