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macro Environment For whatever decision there is n military issue of factors which stoops the decision. Be it a decision related to every organisation, any business concern or even an individual. Thus it is per se very much necessary to understand the influence of separately parameter. The factors which influence a decision are also termed as its environment. The environment can be Internal, can be controlled by the organisation; Micro, specific to the industry and is incompatible for different industries; and last Macro, generic in nature and impacts the whole business environment. The Macro Environment includes all the factors which are external to the firm and which can non be controlled by the organisation. And also they are not specific to any industry but influence all the firms but the influence may be at different level. As a Marketing manager, on musty have knowledge of different factors which influences the marketing decision of a firm, And also since they are not controllable, one must adjust the decisions as per the changes in the environment. The cardinal factors comprising the Macro Environment of Marketing are Demographic, Economic,Socio-Cultural, Natural, Technological and Political-Legal. knead of each factor shall be discussedin detail in the side by side(p) parameters.

DEMOGRAPHIC ENVIRONMENT Demographic, as the name signifies is related to universe of discourse and population mix. It is people who make market. It is they who contribute to demand and also it is manpower which helps in produce and supply. Thus as a marketer, on must understand the demographics on the nation and also collect to globalisation, global population also influences the decisions. Population Growth: India is cosmos ranked second in terms of population aft(prenominal) China. The population as per Census estimates as in July 2009, were 1.17 Billion with branch rate of 1.58%. This provides an exceptional opportunity for business. The high population growth has attracted many another(prenominal) FMCG firms and retailers in... If you want to get a full essay, order it on our website: Orderessay

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