Google in China

GOOGLE IN CHINA INB 450 Multinational Case study Catarina Pinto Basto S00403112 Google, the worlds largest cyberspace search engine founded by Larry Page and Sergey Brin in 1998, is this instant a Multinational corporation that went public in 2004. Since its start, its maturation has been astronomical, having generated revenues of all over $24 billion in 2009 and currently employing over 23,000 people (Bloomberg, 2009). It is a market share leader in almost every non-domestic market. Google has also horizontally integrated into the technology industry as it aims to expand its portfolio into other sectors having acquired YouTube and having recently substantial its own mobile phone operating system cognize as the Android. The mission statement to organize the worlds schooling and make it universally accessible and useful has certainly not been underplayed and continues to be the modus operandi of Google. Peoples Republic of china has an saving expanding at a tremendous rate having recently surpassed japan as the second large(p)gest economy in the world. With a gross domestic product of $4.909 trillion and an estimated population of 1.3 billion people it is too big of a market for any multinational corporation to ignore, Google was no exception.

In 2008, China already had nearly 300 one thousand million lucre users (CIA The World Factbook, 2009) and is currently the worlds biggest internet market, it was clearly an attractive market for Google to invest. On the other hand, Chinas communist government posed threats to Googles philosophical system of dont be evil, which in itself created a moral dilemma of whether they should stay or abandon an exceedingly important and strategic market. This is what I propose to analyse yet in this essay. At the time Google China entered the country in 2005, the internet search engine market was dominated by Baidu and, as illustrated below, it remained so. Fig 1. Google loosing market share in China address: Search Engine Journal, Google loosing Market share in... If you want to hold fast a full essay, order it on our website: Orderessay

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