Analysis of the case: According to Mr. Renfro the challenges ahead: Delivering services slightly the globe, in diverse regions will require developing an arrangement waggleh different languages, cultures and values. Where will talent come from and ho wit will be developed is an issue threatening to pay back one of the biggest challenges for success in the Chinese and Indian market, both for domestic and foreign-invested firms. (China is even bigger challenge than India) HPs has always been about people: The HP Way. get out Origins video on their website. Major players in the high technical school space have intensified their efforts at developing world(a) markets. All eyes are on China for computer hardware and software sales, and India for consolidation in the outsourcing industry. (p. 7) The Chinese market is expect to become the largest in the World by unit shipments in 2011. HP, together with Dell and Lenovo are the only players with a big share. Previous attempts to work with the Chinese market have failed, with type of Acer. It first treated China as an extended phratry market, but China was too big and more than regionally diverse which made costs explode, and the company still failed to flip over all corners of the market or properly understand consumerss preferences.
Next it tried to treat China as in force(p) another foreign market, which failed, because in China electronic relair chains with a national reach account for a a good deal smaller part of the market than in for example the US. small distributors and retailers dominate in certain regions. (HP and DELL have been more succesful in reaching smaller towns in China. Strategy bright three phases for global expansion to foregin markets: International, Multinational and Globally integrated. (p.8) Challenges of Doing furrow in Global Markets Globalization as a both way street, with CAGE model: Country & industry take aim of distance: cultural, administrative, geographic and economic. China: If you want to get a full essay, order it on our website:
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