Case

Managerial Policy 20- SWOT ANALYSIS SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses,Opportunities, and Threats inside a company, project, or a business venture. It involvesidentifying the internal and external factors that argon favorable/unfavorable for business tosucceed SWOT ANALYSIS FOR coca COLA COMPANY STRENGTHS 1.Brand equity/image & recognition 2.Product distribution and worldwide lucre 3.Solid financial performance 4.One of the worlds most recognized brand. 5.Product diversification (water system, juices, loose drinks, sport drinks, etc) 6.Co-operate identity. 7.Innovation WEAKNESSES 1.Credit rating2 .Customer concentration, particularly in the US (Wal-Mart accounts for more than 10%of coca weeds business in the US) 3.A lot of faithful Pepsi customers are not enough loyal Coca pinhead customers 4.Does not enjoy the number one position in India, Pakistan. OPPURTUNITIES 1.Possible growing demand. 2.Expansion Reaching all segments. 3. Globalization 4.Catering to Health Consciousness of People 5.Bottled water growth 6.Acquisitions of smaller players. THREATS 1.Health Drinks Fruit Juice Companies 2.Key competitors (Pepsi, etc) 3.Commodity prices growth 4.Image perception in trusted parts of the world. 5.

Smaller, more nimble operators/play Managerial Policy S 26- CONCLUSION: The Coca Cola Company has a very rich narrative and spread over the world, the study in this report oddly the particular SPACE matrix tells us that Coca Cola Company should pursuean aggressive strategy. Coca Cola Company has a strong competitive position in the merchandise with speedy growth. It needs to use its internal strengths to develop a market penetration and market development strategy. This includes focus on wet and Juices products, and catering to health consciousness of people through induction of different coke flavor and maintaining basic coke flavor. merely company should integrate with other... If you want to get a integral essay, order it on our website: Orderessay

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