Advertising Industry. Case of Turkey

ADVERTISING INDUSTRY Case of Turkey As well known from our memoir classes advertising dates back to the Christian Era when advertising methods were out of doors signs which were paintings on the walls of a buildings. Archaeologists have found signs in the ruins of antiquated Rome and Pompeii which advertised travelers to go to a tavern located in another town. In 1440s invention of a movable-type of advertising or printing press took a ample part in advertising development firstly in US. Although expensive due to undeveloped country and scare marrow of transportation and distribution and communication, advertising emerged due to certain types of manufactures, who apprehension of the idea of bypassing wholesalers, retailers and use of catalogs. Mail orders and pamphlets appeared around the 1870s. Late in the 19th century firms began to market packaged goods under put up names. Previously consumers had not been certified of or influenced by grunge names. The first product that had brand name was soap product. In the 1880s a few brands came out and they were Ivory, Pears, Sapolio, Colgate, Kirks the Statesn Family and Packers. not long after brands such as Royal baking hot powder, Quaker oats, Bakers chocolate, Hires root beer, Regal shoes and skimmers pens were nationally advertised.

In the early 1900s, especially, America began to become aware of such brand names like Bon Ami, Wrigley and Coca-Cola. After homo War 1 advertising developed into a seam so big that it was almost a trademark of America itself through the eyes of the rest of the world. This was expanded by expert improvements which made transportation, communication and graphics work easier, cheaper and better. The invention of electricity led to the illuminated outdoor poster, photoengraving and other advance(a) printing inventions helped both editorial and advertising departments of printed journals. In the 1920s the radiocommunication was invented and this developed a whole new technique of selling, by voice. During World... If you want to get a full essay, order it on our website: Orderessay

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