Kodak vs. Fuji

Solutions in this segment are applied to capture, store, technique and display images and information in a quantity of forms, including film, photographic papers, photographic plates, chemicals, processing equipment and audiovisual equipment, as well as copiers, graphic arts films, microfilm products, applications software, printers and other business equipment and program agreements to aid these products. These items serve professional photofinishers, professional photographers, clients during the healthcare industry, customers in motion pictures and television, commercial printing and publishing firms, office automation and federal government markets. Recent commercial imaging items created by Kodak include commercial imaging applications for the newly introduced photo CD system.

The company is trying to find to reposition itself as a technological innovator, an image that it lost in recent years as corporations for example Polaroid dominated the instant processing market and as Fuji started out creating inroads into Kodak's conventional domination on the film industry. To this end, the business has entered the disposable camera industry in which it now dominates, and has taken over a difficulty of desktop computing and also the demand for high-quality photographic images with its Photo CD products. It also has pursued an integrated promotion process wherever the "Kodak Moment" is emphasized, a

 

In a move that sets it apart from quite a few from the pc industry, Kodak is offering royalty-free licensing to software and hardware manufacturers who encode or decode images from the Photo CD formats. The goal from the business is to establish a universal standard for virtual imaging, and the simple fact how the normal would be Kodak's format would undoubtedly jobs for the company's benefit. In this way, Kodak is taking the long-range view with regard to this technology, a lesson it learned possibly from turning down the opportunity to market the Region camera (which eventually went to Polaroid).

Kodak has demonstrated that it is a strong competitor in a very competitive industry. By focusing its energies on maintaining a global market presence, the business has succeeded in maintaining a powerful industry share. By allowing technology being licensed, it is helping to ensure that it has entry on the standards during the market by helping to set them (a strategy that has worked with particular accomplishment for Microsoft, for example). Kodak faces powerful competition from Fuji and Polaroid, but it maintains a high level of brand recognition and is most likely to remain a powerful competitor in this industry for some time.

Kodak's strategy also includes aggressively protecting its domestic market and pursuing international markets, in particular the lucrative Japanese industry wherever Fuji film dominates. The U.S. federal government agreed to investigate trade practices from the Japanese film marketplace in mid-1995 as component of ongoing talks of the Japanese. The Office of the United States Trade Representative accepted Kodak's petition to investigate trade practices inside the Japanese film market based on Kodak's allegations that Fuji Photo controlled the Japanese film industry through its ownership from the most powerful wholesale film distributors and other illegal practices.

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.