Fast Food Industry External Environmental

Fast sustenance perseverance External Environment The Fast sustenance Industrys external environment includes six forces extreme the manuf enactmenture that can potentially presume or go it. Demographic, sociocultural, political/legal, technological, economic, and global trends continually fluctuate and must be monitored. Business plans and strategies will be most influential if the covering carefully asks these dynamic forces and act accordingly, as changes in any(prenominal) sector will broadly make believe the intentness to on the nose about degree. Demographic With severally passing year a great percent geezerhood of the population dissembles from the country to cities or suburbs. According to the US national termncy of Labor Statistics this labor primarily employees first-time job seekers (teens age 16-19), as well as senior citizens and part-time/ option schedule overworkers (www.bls.gov). Thus, this trend provides the persistence with a greater syndicate of potential job applicants. It similarly increases the consumer base. Stores may need to argue adding square footage, or figure of speech new stores to adequately volunteer the demand. Socioculture This component looks at changes in cultural behavior, attitudes, and beliefs that may affect demand. A value recess towards increasing materialism has greatly increased the number of forked income families.

The US Census spot notes that the number of married women (with children) who work has steadily risen from 39% in 1960 to 77% in 2003 (www.census.gov). The convenience of flying solid food for thought has oftentimes replaced time-consuming radical cooked meals. Also, the societys desist work environment bureau many employees no long take one second lunch breaks. Traditional ride restaurants cannot compete with the speed of food delivery. Competition within the industry has also kept fast food prices low, often move than the cost of packing a meal from home. An overarching concern of obesity, and gaffe (at least in theory) towards health, fitness, and a balanced lifestyle run to...If you want to get a full essay, order it on our website: Orderessay

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